AdRoll vs LinkedIn

LinkedIn is used by more websites in our catalog: 5,406 use AdRoll and 31,456 use LinkedIn.

LinkedIn sites have the higher median Ahrefs Domain Rating (AdRoll: 41, LinkedIn: 55).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while LinkedIn went from 4.7% to 3.6%. AdRoll is gaining ground faster in our index.

1,438 websites in our catalog use both AdRoll and LinkedIn.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.