AdRoll vs DoubleClick Floodlight

DoubleClick Floodlight is used by more websites in our catalog: 5,406 use AdRoll and 220,635 use DoubleClick Floodlight.

AdRoll sites have the higher median Ahrefs Domain Rating (AdRoll: 41, DoubleClick Floodlight: 34).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while DoubleClick Floodlight went from 29% to 25%. AdRoll is gaining ground faster in our index.

4,410 websites in our catalog use both AdRoll and DoubleClick Floodlight.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.