AdRoll vs Criteo

AdRoll is used by more websites in our catalog: 5,406 use AdRoll and 4,000 use Criteo.

Criteo sites have the higher median Ahrefs Domain Rating (AdRoll: 41, Criteo: 42).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Criteo went from 0.61% to 0.45%. AdRoll is gaining ground faster in our index.

93 websites in our catalog use both AdRoll and Criteo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.