AdRoll vs Google Ads

Google Ads is used by more websites in our catalog: 5,406 use AdRoll and 253,663 use Google Ads.

AdRoll sites have the higher median Ahrefs Domain Rating (AdRoll: 41, Google Ads: 32).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Google Ads went from 33% to 29%. AdRoll is gaining ground faster in our index.

4,798 websites in our catalog use both AdRoll and Google Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.