A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.
Last updated
| Metric | AdRoll | Amazon Ads |
|---|---|---|
| Websites | 5,406 | 135 |
| Market share | 1.9% | 0.05% |
| Share of top 10K sites | 1.2% | 0.03% |
| Share of top 100K sites |
|---|
| 1.2% |
| 0.04% |
| Rank | #13 | #23 |
|---|
| Median DR | 41 | 35 |
|---|
| Average DR | 41 | 36 |
|---|
| Median keywords | 1,750 | 1,873 |
|---|
| Median referring domains | 683 | 523 |
|---|
| Median domain age | 18 yrs | 20 yrs |
|---|
| Average domain age | 18 yrs | 19 yrs |
|---|
| Average monthly traffic | 137,857 | 106,918 |
|---|
| Combined monthly traffic | 745,257,169 | 14,433,972 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
5,406 websites · rank #13
Top industries
Top markets
135 websites · rank #23
Top industries
Top markets
AdRoll is used by more websites in our catalog: 5,406 use AdRoll and 135 use Amazon Ads.
AdRoll sites have the higher median Ahrefs Domain Rating (AdRoll: 41, Amazon Ads: 35).
Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while Amazon Ads went from 0.02% to 0.02%. Amazon Ads is gaining ground faster in our index.
6 websites in our catalog use both AdRoll and Amazon Ads.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "AdRoll vs Amazon Ads." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/compare/adroll-vs-amazon-ads
Site Stats Database tracks 5,406 websites using AdRoll and 135 using Amazon Ads, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every advertising platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 81 |
| 601,966 |
| 38,086 |
| 28 yrs |
| 38,101,458 |
| AdRoll |
| dennys.com | English | 74 | 58,200 | 11,507 | 27 yrs | 29,094,721 | AdRoll |
| petsmart.com | English | 80 | 528,037 | 20,803 | 30 yrs | 22,276,272 | AdRoll |
| jiffylube.com | English | 72 | 159,356 | 4,926 | 30 yrs | 20,591,949 | AdRoll |
| chilis.com | English | 75 | 87,818 | 11,409 | 28 yrs | 9,661,695 | AdRoll |
| mlssoccer.com | English | 80 | 119,137 | 41,492 | 25 yrs | 9,497,424 | AdRoll |
| vioc.com | English | 65 | 53,631 | 2,527 | 29 yrs | 8,638,869 | AdRoll |
| finewineandgoodspirits.com | English | 57 | 137,070 | 3,698 | 17 yrs | 8,528,847 | AdRoll |
| scooterscoffee.com | English | 66 | 38,163 | 3,925 | 21 yrs | 8,157,707 | AdRoll |
| English |
| 66 |
| 93,796 |
| 8,041 |
| 23 yrs |
| 1,190,068 |
| Amazon Ads |
| intotheam.com | English | 58 | 15,753 | 1,338 | 17 yrs | 1,154,537 | Amazon Ads |
| shop.americantourister.com | English | 57 | 10,788 | 1,371 | 27 yrs | 466,887 | Amazon Ads |
| acprocold.com | English | 38 | 8,834 | 601 | 15 yrs | 405,606 | Amazon Ads |
| leosconeyisland.com | English | 36 | 5,258 | 689 | 24 yrs | 380,902 | Amazon Ads |
| oliveyoung.com | English | 71 | 38,329 | 4,455 | 16 yrs | 354,402 | Amazon Ads |
| store.steelcase.com | English | 79 | 1,998 | 1,107 | 31 yrs | 351,475 | Amazon Ads |
| taiwan.net.tw | English | 79 | 6,670 | 15,081 | 24 yrs | 348,576 | Amazon Ads |
| sleepworld.com | English | 38 | 17,872 | 922 | 29 yrs | 325,871 | Amazon Ads |