Adform vs AdRoll

AdRoll is used by more websites in our catalog: 1,085 use Adform and 5,406 use AdRoll.

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, AdRoll: 41).

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while AdRoll went from 0.75% to 0.61%. Adform is gaining ground faster in our index.

25 websites in our catalog use both Adform and AdRoll.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.