Is AdRoll or RTB House more popular?

AdRoll is used by more websites in our catalog: 5,406 use AdRoll and 1,234 use RTB House.

Does AdRoll or RTB House have higher-authority sites?

RTB House sites have the higher median Ahrefs Domain Rating (AdRoll: 41, RTB House: 54).

Is AdRoll or RTB House growing faster?

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while RTB House went from 0.19% to 0.14%. RTB House is gaining ground faster in our index.

How many sites use both AdRoll and RTB House?

47 websites in our catalog use both AdRoll and RTB House.

Where does this AdRoll vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

AdRoll vs RTB House — Site Stats Database

AdRoll vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	AdRoll	RTB House
Websites	5,406	1,234
Market share	1.9%	0.43%
Share of top 10K sites	1.2%	0.38%

Rank	#13	#18

Median DR	41	54

Average DR	41	53

Median keywords	1,750	867

Median referring domains	683	1,639

Median domain age	18 yrs	19 yrs

Average domain age	18 yrs	18 yrs

Average monthly traffic	137,857	508,106

Combined monthly traffic	745,257,169	627,002,201

enterprise.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords266,286
Referring Domains31,802
Domain Age28 yrs
Traffic (Jun 2026)46,150,043
Traffic Trend
TechnologyAdRoll
simon.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords601,966
Referring Domains38,086
Domain Age28 yrs
Traffic (Jun 2026)38,101,458
Traffic Trend
TechnologyAdRoll
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
chilis.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords87,818
Referring Domains11,409
Domain Age28 yrs
Traffic (Jun 2026)9,661,695
Traffic Trend
Technology
mlssoccer.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords119,137
Referring Domains41,492
Domain Age25 yrs
Traffic (Jun 2026)9,497,424
Traffic Trend
Technology
vioc.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords53,631
Referring Domains2,527
Domain Age29 yrs
Traffic (Jun 2026)8,638,869
Traffic Trend
TechnologyAdRoll
finewineandgoodspirits.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords137,070
Referring Domains3,698
Domain Age17 yrs
Traffic (Jun 2026)8,528,847
Traffic Trend
Technology
scooterscoffee.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords38,163
Referring Domains3,925
Domain Age21 yrs
Traffic (Jun 2026)8,157,707
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
enterprise.com	English	81	266,286	31,802	28 yrs	46,150,043		AdRoll

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology