AdRoll vs The Trade Desk

The Trade Desk is used by more websites in our catalog: 5,406 use AdRoll and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (AdRoll: 41, The Trade Desk: 48).

Between 2026-06 and 2026-07, AdRoll went from 0.75% to 0.61% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. AdRoll is gaining ground faster in our index.

544 websites in our catalog use both AdRoll and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.