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Looking for an alternative to Criteo? Site Stats Database tracks 23 other advertising platforms; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Criteo itself is used by 4,000 websites. Back to Criteo.
| Ad Platform | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Criteo (this page) |
| 4,000 |
| 1.4% |
| 42 |
| 3,520 |
| - |
| Google Ads | 253,663 | 87.9% | 32 | 5,679 | Criteo vs Google Ads |
| DoubleClick Floodlight | 220,635 | 76.5% | 34 | 6,020 | Criteo vs DoubleClick Floodlight |
| 145,413 | 50.4% | 34 | 5,893 | Criteo vs Facebook |
| Microsoft Ads | 39,963 | 13.9% | 41 | 8,253 | Criteo vs Microsoft Ads |
| 31,456 | 10.9% | 55 | 8,453 | Criteo vs LinkedIn |
| 13,087 | 4.5% | 38 | 8,563 | Criteo vs Pinterest |
| TikTok | 11,528 | 4.0% | 44 | 6,804 | Criteo vs TikTok |
| X (Twitter) | 10,030 | 3.5% | 58 | 10,597 | Criteo vs X (Twitter) |
| The Trade Desk | 9,996 | 3.5% | 48 | 29,578 | Criteo vs The Trade Desk |
| 8,121 | 2.8% | 56 | 17,248 | Criteo vs Reddit |
| Simpli.fi | 6,166 | 2.1% | 36 | 18,526 | Criteo vs Simpli.fi |
| StackAdapt | 5,921 | 2.1% | 50 | 25,773 | Criteo vs StackAdapt |
| AdRoll | 5,406 | 1.9% | 41 | 11,843 | Criteo vs AdRoll |
| Snapchat | 4,803 | 1.7% | 54 | 20,727 | Criteo vs Snapchat |
| Taboola Ads | 2,705 | 0.9% | 51 | 6,217 | Criteo vs Taboola Ads |
| Yahoo | 2,201 | 0.8% | 51 | 22,344 | Criteo vs Yahoo |
| RTB House | 1,234 | 0.4% | 54 | 2,311 | Criteo vs RTB House |
| Adform | 1,085 | 0.4% | 61 | 1,626 | Criteo vs Adform |
| Outbrain Ads | 1,008 | 0.3% | 57 | 5,940 | Criteo vs Outbrain Ads |
| Quora | 203 | 0.1% | 45 | 7,488 | Criteo vs Quora |
| MNTN | 161 | 0.1% | 50 | 28,155 | Criteo vs MNTN |
| Amazon Ads | 135 | 0.0% | 35 | 20,321 | Criteo vs Amazon Ads |
| SharpSpring Ads | 114 | 0.0% | 35 | 6,119 | Criteo vs SharpSpring Ads |
253,663
Websites
87.9%
Share of Ad Platform
32
Median DR
5,679
Median traffic
Top sites using Google Ads
220,635
Websites
76.5%
Share of Ad Platform
34
Median DR
6,020
Median traffic
Top sites using DoubleClick Floodlight
145,413
Websites
50.4%
Share of Ad Platform
34
Median DR
5,893
Median traffic
Top sites using Facebook
39,963
Websites
13.9%
Share of Ad Platform
41
Median DR
8,253
Median traffic
Top sites using Microsoft Ads
31,456
Websites
10.9%
Share of Ad Platform
55
Median DR
8,453
Median traffic
Top sites using LinkedIn
13,087
Websites
4.5%
Share of Ad Platform
38
Median DR
8,563
Median traffic
Top sites using Pinterest
11,528
Websites
4.0%
Share of Ad Platform
44
Median DR
6,804
Median traffic
Top sites using TikTok
10,030
Websites
3.5%
Share of Ad Platform
58
Median DR
10,597
Median traffic
Top sites using X (Twitter)
9,996
Websites
3.5%
Share of Ad Platform
48
Median DR
29,578
Median traffic
Top sites using The Trade Desk
8,121
Websites
2.8%
Share of Ad Platform
56
Median DR
17,248
Median traffic
Top sites using Reddit
By number of websites, the most widely used alternatives to Criteo are Google Ads, DoubleClick Floodlight, Facebook, Microsoft Ads, LinkedIn. The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 23 other advertising platforms used by 100 or more websites, plus a long tail of rarer ones. Criteo itself is used by 4,000 websites.
Google Ads leads this category with 253,663 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Criteo Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/criteo/alternatives
Site Stats Database tracks every advertising platform with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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