Is Criteo or RTB House more popular?

Criteo is used by more websites in our catalog: 4,000 use Criteo and 1,234 use RTB House.

Does Criteo or RTB House have higher-authority sites?

RTB House sites have the higher median Ahrefs Domain Rating (Criteo: 42, RTB House: 54).

Is Criteo or RTB House growing faster?

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while RTB House went from 0.19% to 0.14%. RTB House is gaining ground faster in our index.

How many sites use both Criteo and RTB House?

655 websites in our catalog use both Criteo and RTB House.

Where does this Criteo vs RTB House data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Criteo vs RTB House — Site Stats Database

Criteo vs RTB House

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Criteo	RTB House
Websites	4,000	1,234
Market share	1.4%	0.43%
Share of top 10K sites	0.96%	0.38%

Rank	#15	#18

Median DR	42	54

Average DR	41	53

Median keywords	1,121	867

Median referring domains	932	1,639

Median domain age	15 yrs	19 yrs

Average domain age	16 yrs	18 yrs

Average monthly traffic	137,710	508,106

Combined monthly traffic	550,840,542	627,002,201

ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
TechnologyCriteo
ncaa.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords450,724
Referring Domains61,708
Domain Age28 yrs
Traffic (Jun 2026)38,619,244
Traffic Trend
TechnologyCriteo
guestreservations.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords620,813
Referring Domains14,541
Domain Age24 yrs
Traffic (Jun 2026)18,523,732
Traffic Trend
Technology
nature.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords1,452,571
Referring Domains648,368
Domain Age31 yrs
Traffic (Jun 2026)17,658,466
Traffic Trend
Technology
roku.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords854,348
Referring Domains70,104
Domain Age22 yrs
Traffic (Jun 2026)13,655,646
Traffic Trend
TechnologyCriteo
kitco.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords52,289
Referring Domains31,544
Domain Age30 yrs
Traffic (Jun 2026)12,881,267
Traffic Trend
TechnologyCriteo
zappos.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords802,598
Referring Domains47,320
Domain Age26 yrs
Traffic (Jun 2026)10,108,841
Traffic Trend
Technology
kingarthurbaking.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords341,317
Referring Domains31,032
Domain Age7 yrs
Traffic (Jun 2026)9,534,553
Traffic Trend
Technology
postmates.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords1,969,015
Referring Domains21,160
Domain Age15 yrs
Traffic (Jun 2026)9,409,536
Traffic Trend
Technology
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
ubereats.com	English	92	3,826,446	71,403	14 yrs	73,292,413		Criteo

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyRTB House
hbomax.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords455,191
Referring Domains56,981
Domain Age26 yrs
Traffic (Jun 2026)27,010,674
Traffic Trend
Technology
trip.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,859,814
Referring Domains48,051
Domain Age28 yrs
Traffic (Jun 2026)13,635,078
Traffic Trend
TechnologyRTB House
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
thechunkychef.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords122,050
Referring Domains20,640
Domain Age11 yrs
Traffic (Jun 2026)6,910,753
Traffic Trend
Technology
thriftbooks.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords1,185,347
Referring Domains31,810
Domain Age23 yrs
Traffic (Jun 2026)6,909,824
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyRTB House
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
publicstorage.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords62,237
Referring Domains6,064
Domain Age30 yrs
Traffic (Jun 2026)5,206,841
Traffic Trend
Technology