Criteo vs Microsoft Ads

Microsoft Ads is used by more websites in our catalog: 4,000 use Criteo and 39,963 use Microsoft Ads.

Criteo sites have the higher median Ahrefs Domain Rating (Criteo: 42, Microsoft Ads: 41).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. Criteo is gaining ground faster in our index.

1,868 websites in our catalog use both Criteo and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.