Adform vs Criteo

Criteo is used by more websites in our catalog: 1,085 use Adform and 4,000 use Criteo.

Adform sites have the higher median Ahrefs Domain Rating (Adform: 61, Criteo: 42).

Between 2026-06 and 2026-07, Adform went from 0.16% to 0.12% of all tracked sites, while Criteo went from 0.61% to 0.45%. Adform is gaining ground faster in our index.

85 websites in our catalog use both Adform and Criteo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.