Criteo vs Yahoo

Criteo is used by more websites in our catalog: 4,000 use Criteo and 2,201 use Yahoo.

Yahoo sites have the higher median Ahrefs Domain Rating (Criteo: 42, Yahoo: 51).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while Yahoo went from 0.29% to 0.25%. Yahoo is gaining ground faster in our index.

157 websites in our catalog use both Criteo and Yahoo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.