Criteo vs Google Ads

Google Ads is used by more websites in our catalog: 4,000 use Criteo and 253,663 use Google Ads.

Criteo sites have the higher median Ahrefs Domain Rating (Criteo: 42, Google Ads: 32).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while Google Ads went from 33% to 29%. Criteo is gaining ground faster in our index.

3,737 websites in our catalog use both Criteo and Google Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.