Amazon Ads vs Criteo

Criteo is used by more websites in our catalog: 135 use Amazon Ads and 4,000 use Criteo.

Criteo sites have the higher median Ahrefs Domain Rating (Amazon Ads: 35, Criteo: 42).

Between 2026-06 and 2026-07, Amazon Ads went from 0.02% to 0.02% of all tracked sites, while Criteo went from 0.61% to 0.45%. Amazon Ads is gaining ground faster in our index.

4 websites in our catalog use both Amazon Ads and Criteo.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.