Criteo vs The Trade Desk

The Trade Desk is used by more websites in our catalog: 4,000 use Criteo and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (Criteo: 42, The Trade Desk: 48).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. Criteo is gaining ground faster in our index.

246 websites in our catalog use both Criteo and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.