Criteo vs Simpli.fi

Simpli.fi is used by more websites in our catalog: 4,000 use Criteo and 6,166 use Simpli.fi.

Criteo sites have the higher median Ahrefs Domain Rating (Criteo: 42, Simpli.fi: 36).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while Simpli.fi went from 0.78% to 0.70%. Simpli.fi is gaining ground faster in our index.

27 websites in our catalog use both Criteo and Simpli.fi.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.