Criteo vs StackAdapt

StackAdapt is used by more websites in our catalog: 4,000 use Criteo and 5,921 use StackAdapt.

StackAdapt sites have the higher median Ahrefs Domain Rating (Criteo: 42, StackAdapt: 50).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. StackAdapt is gaining ground faster in our index.

86 websites in our catalog use both Criteo and StackAdapt.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.