Criteo vs TikTok

TikTok is used by more websites in our catalog: 4,000 use Criteo and 11,528 use TikTok.

TikTok sites have the higher median Ahrefs Domain Rating (Criteo: 42, TikTok: 44).

Between 2026-06 and 2026-07, Criteo went from 0.61% to 0.45% of all tracked sites, while TikTok went from 1.7% to 1.3%. Criteo is gaining ground faster in our index.

869 websites in our catalog use both Criteo and TikTok.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.