What is the best alternative to Google Ads?

By number of websites, the most widely used alternatives to Google Ads are DoubleClick Floodlight, Facebook, Microsoft Ads, LinkedIn, Pinterest. The right one depends on your needs; compare them on adoption, authority, and audience above.

How many alternatives to Google Ads are there?

Site Stats Database tracks 23 other advertising platforms used by 100 or more websites, plus a long tail of rarer ones. Google Ads itself is used by 253,663 websites.

Which advertising platform has the most websites?

Google Ads leads this category with 253,663 websites in our catalog.

Where does this data come from?

Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.

Google Ads Alternatives & Competitors

Last updated July 1, 2026 · refreshes automatically as new data lands.

Looking for an alternative to Google Ads? Site Stats Database tracks 23 other advertising platforms; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Google Ads itself is used by 253,663 websites. Back to Google Ads.

Ad Platform	Websites	Share	Median DR	Median traffic	Compare

Google Ads Alternatives & Competitors

The top Google Ads alternatives in depth

DoubleClick Floodlight

Facebook

Microsoft Ads

LinkedIn

Pinterest

TikTok

X (Twitter)

The Trade Desk

Reddit

Simpli.fi

FAQ

Cite this page

Research the full Ad Platform landscape