Google Ads vs The Trade Desk

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 9,996 use The Trade Desk.

The Trade Desk sites have the higher median Ahrefs Domain Rating (Google Ads: 32, The Trade Desk: 48).

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while The Trade Desk went from 1.4% to 1.1%. The Trade Desk is gaining ground faster in our index.

9,313 websites in our catalog use both Google Ads and The Trade Desk.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.