Amazon Ads vs Google Ads

Google Ads is used by more websites in our catalog: 135 use Amazon Ads and 253,663 use Google Ads.

Amazon Ads sites have the higher median Ahrefs Domain Rating (Amazon Ads: 35, Google Ads: 32).

Between 2026-06 and 2026-07, Amazon Ads went from 0.02% to 0.02% of all tracked sites, while Google Ads went from 33% to 29%. Amazon Ads is gaining ground faster in our index.

102 websites in our catalog use both Amazon Ads and Google Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.