Google Ads vs LinkedIn

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 31,456 use LinkedIn.

LinkedIn sites have the higher median Ahrefs Domain Rating (Google Ads: 32, LinkedIn: 55).

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while LinkedIn went from 4.7% to 3.6%. LinkedIn is gaining ground faster in our index.

30,002 websites in our catalog use both Google Ads and LinkedIn.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.