A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.
Last updated
| Metric | Google Ads | |
|---|---|---|
| Websites | 253,663 | 31,456 |
| Market share | 88% | 11% |
| Share of top 10K sites | 30% | 5.4% |
| Share of top 100K sites |
| 35% |
| 5.5% |
| Rank | #1 | #5 |
|---|
| Median DR | 32 | 55 |
|---|
| Average DR | 35 | 53 |
|---|
| Median keywords | 1,125 | 1,481 |
|---|
| Median referring domains | 455 | 1,106 |
|---|
| Median domain age | 15 yrs | 18 yrs |
|---|
| Average domain age | 16 yrs | 18 yrs |
|---|
| Average monthly traffic | 102,815 | 151,462 |
|---|
| Combined monthly traffic | 26,080,243,861 | 4,764,389,626 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
253,663 websites · rank #1
Top industries
Top markets
31,456 websites · rank #5
Top industries
Top markets
Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 31,456 use LinkedIn.
LinkedIn sites have the higher median Ahrefs Domain Rating (Google Ads: 32, LinkedIn: 55).
Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while LinkedIn went from 4.7% to 3.6%. LinkedIn is gaining ground faster in our index.
30,002 websites in our catalog use both Google Ads and LinkedIn.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Google Ads vs LinkedIn." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/advertising-platforms/compare/google-ads-vs-linkedin
Site Stats Database tracks 253,663 websites using Google Ads and 31,456 using LinkedIn, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every advertising platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 92 |
| 5,266,698 |
| 262,751 |
| 28 yrs |
| 536,244,433 |
| Google Ads |
| mlb.com | English | 90 | 1,403,577 | 165,017 | 31 yrs | 376,727,145 | Google Ads |
| dictionary.com | English | 90 | 3,387,790 | 129,246 | 31 yrs | 242,622,664 | Google Ads |
| healthline.com | English | 92 | 7,041,614 | 458,961 | 21 yrs | 220,346,497 | Google Ads |
| vocabulary.com | English | 81 | 2,454,757 | 42,680 | 29 yrs | 192,093,469 | Google Ads |
| wise.com | English | 89 | 740,245 | 55,017 | 32 yrs | 191,512,897 | Google Ads |
| wunderground.com | English | 90 | 805,283 | 84,249 | 31 yrs | 135,113,002 | Google Ads |
| istockphoto.com | English | 91 | 4,131,936 | 1,685,041 | 26 yrs | 127,970,606 | Google Ads |
| xe.com | English | 90 | 320,559 | 58,181 | 31 yrs | 124,921,364 | Google Ads |
| English |
| 89 |
| 740,245 |
| 55,017 |
| 32 yrs |
| 191,512,897 |
| xe.com | English | 90 | 320,559 | 58,181 | 31 yrs | 124,921,364 |
| omnicalculator.com | English | 82 | 1,117,888 | 27,730 | 11 yrs | 89,887,035 |
| quillbot.com | English | 83 | 398,745 | 23,174 | 8 yrs | 51,335,230 |
| enterprise.com | English | 81 | 266,286 | 31,802 | 28 yrs | 46,150,043 |
| businessinsider.com | English | 92 | 4,191,464 | 613,588 | 28 yrs | 45,853,493 |
| renehersecycles.com | English | 55 | 4,750 | 2,428 | 8 yrs | 36,665,303 |
| amazon.jobs | English | 85 | 85,882 | 29,865 | 20 yrs | 35,562,690 |
| vogue.com | English | 91 | 1,352,503 | 223,118 | 32 yrs | 31,764,987 |