Is Google Ads or StackAdapt more popular?

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 5,921 use StackAdapt.

Does Google Ads or StackAdapt have higher-authority sites?

StackAdapt sites have the higher median Ahrefs Domain Rating (Google Ads: 32, StackAdapt: 50).

Is Google Ads or StackAdapt growing faster?

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while StackAdapt went from 0.80% to 0.67%. StackAdapt is gaining ground faster in our index.

How many sites use both Google Ads and StackAdapt?

5,727 websites in our catalog use both Google Ads and StackAdapt.

Where does this Google Ads vs StackAdapt data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ads vs StackAdapt — Site Stats Database

Google Ads vs StackAdapt

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ads	StackAdapt
Websites	253,663	5,921
Market share	88%	2.1%
Share of top 10K sites	30%	2.2%

Rank	#1	#12

Median DR	32	50

Average DR	35	47

Median keywords	1,125	2,489

Median referring domains	455	967

Median domain age	15 yrs	22 yrs

Average domain age	16 yrs	20 yrs

Average monthly traffic	102,815	203,252

Combined monthly traffic	26,080,243,861	1,203,456,763

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyGoogle Ads
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyGoogle Ads
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyGoogle Ads
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyGoogle Ads

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Google Ads

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyStackAdapt
premiumoutlets.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords240,431
Referring Domains19,182
Domain Age29 yrs
Traffic (Jun 2026)26,890,882
Traffic Trend
Technology
oanda.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords98,144
Referring Domains28,934
Domain Age29 yrs
Traffic (Jun 2026)23,705,563
Traffic Trend
TechnologyStackAdapt
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
ufc.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords103,879
Referring Domains28,384
Domain Age31 yrs
Traffic (Jun 2026)18,875,616
Traffic Trend
TechnologyStackAdapt
uber.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords401,357
Referring Domains121,270
Domain Age30 yrs
Traffic (Jun 2026)14,692,510
Traffic Trend
TechnologyStackAdapt
tn.gov
LanguageEnglish
DR (Ahrefs)90
Total Keywords623,147
Referring Domains70,467
Domain Age24 yrs
Traffic (Jun 2026)11,052,050
Traffic Trend
TechnologyStackAdapt
miamiandbeaches.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords129,485
Referring Domains17,008
Domain Age30 yrs
Traffic (Jun 2026)9,743,681
Traffic Trend
Technology
aafp.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords382,396
Referring Domains67,642
Domain Age30 yrs
Traffic (Jun 2026)8,717,537
Traffic Trend
TechnologyStackAdapt
finewineandgoodspirits.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords137,070
Referring Domains3,698
Domain Age17 yrs
Traffic (Jun 2026)8,528,847
Traffic Trend
Technology