Google Ads vs Microsoft Ads

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 39,963 use Microsoft Ads.

Microsoft Ads sites have the higher median Ahrefs Domain Rating (Google Ads: 32, Microsoft Ads: 41).

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while Microsoft Ads went from 5.8% to 4.5%. Microsoft Ads is gaining ground faster in our index.

38,608 websites in our catalog use both Google Ads and Microsoft Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.