Is Google Ads or TikTok more popular?

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 11,528 use TikTok.

Does Google Ads or TikTok have higher-authority sites?

TikTok sites have the higher median Ahrefs Domain Rating (Google Ads: 32, TikTok: 44).

Is Google Ads or TikTok growing faster?

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while TikTok went from 1.7% to 1.3%. TikTok is gaining ground faster in our index.

How many sites use both Google Ads and TikTok?

10,533 websites in our catalog use both Google Ads and TikTok.

Where does this Google Ads vs TikTok data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Google Ads vs TikTok — Site Stats Database

Google Ads vs TikTok

A side-by-side comparison of two advertising platforms, based on the 288,541 Ad Platform sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Google Ads	TikTok
Websites	253,663	11,528
Market share	88%	4.0%
Share of top 10K sites	30%	3.0%

Rank	#1	#7

Median DR	32	44

Average DR	35	44

Median keywords	1,125	1,319

Median referring domains	455	874

Median domain age	15 yrs	16 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	102,815	156,302

Combined monthly traffic	26,080,243,861	1,801,851,715

merriam-webster.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,579,269
Referring Domains240,838
Domain Age27 yrs
Traffic (Jun 2026)1,467,281,883
Traffic Trend
TechnologyGoogle Ads
clevelandclinic.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,266,698
Referring Domains262,751
Domain Age28 yrs
Traffic (Jun 2026)536,244,433
Traffic Trend
Technology
mlb.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,403,577
Referring Domains165,017
Domain Age31 yrs
Traffic (Jun 2026)376,727,145
Traffic Trend
TechnologyGoogle Ads
dictionary.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords3,387,790
Referring Domains129,246
Domain Age31 yrs
Traffic (Jun 2026)242,622,664
Traffic Trend
Technology
healthline.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords7,041,614
Referring Domains458,961
Domain Age21 yrs
Traffic (Jun 2026)220,346,497
Traffic Trend
Technology
vocabulary.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords2,454,757
Referring Domains42,680
Domain Age29 yrs
Traffic (Jun 2026)192,093,469
Traffic Trend
Technology
wise.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords740,245
Referring Domains55,017
Domain Age32 yrs
Traffic (Jun 2026)191,512,897
Traffic Trend
TechnologyGoogle Ads
wunderground.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords805,283
Referring Domains84,249
Domain Age31 yrs
Traffic (Jun 2026)135,113,002
Traffic Trend
Technology
istockphoto.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords4,131,936
Referring Domains1,685,041
Domain Age26 yrs
Traffic (Jun 2026)127,970,606
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyGoogle Ads

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
merriam-webster.com	English	91	4,579,269	240,838	27 yrs	1,467,281,883		Google Ads

study.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords4,953,237
Referring Domains123,063
Domain Age30 yrs
Traffic (Jun 2026)74,304,102
Traffic Trend
TechnologyTikTok
kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyTikTok
renehersecycles.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords4,750
Referring Domains2,428
Domain Age8 yrs
Traffic (Jun 2026)36,665,303
Traffic Trend
Technology
alltrails.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords1,038,739
Referring Domains104,963
Domain Age21 yrs
Traffic (Jun 2026)35,078,872
Traffic Trend
Technology
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
sixflags.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords210,432
Referring Domains42,921
Domain Age31 yrs
Traffic (Jun 2026)30,156,156
Traffic Trend
Technology
dennys.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords58,200
Referring Domains11,507
Domain Age27 yrs
Traffic (Jun 2026)29,094,721
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
jiffylube.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords159,356
Referring Domains4,926
Domain Age30 yrs
Traffic (Jun 2026)20,591,949
Traffic Trend
Technology
papajohns.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords163,562
Referring Domains15,224
Domain Age30 yrs
Traffic (Jun 2026)20,195,238
Traffic Trend
Technology