Google Ads vs Outbrain Ads

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 1,008 use Outbrain Ads.

Outbrain Ads sites have the higher median Ahrefs Domain Rating (Google Ads: 32, Outbrain Ads: 57).

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while Outbrain Ads went from 0.16% to 0.11%. Outbrain Ads is gaining ground faster in our index.

956 websites in our catalog use both Google Ads and Outbrain Ads.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.