Google Ads vs X (Twitter)

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 10,030 use X (Twitter).

X (Twitter) sites have the higher median Ahrefs Domain Rating (Google Ads: 32, X (Twitter): 58).

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while X (Twitter) went from 1.5% to 1.1%. X (Twitter) is gaining ground faster in our index.

9,384 websites in our catalog use both Google Ads and X (Twitter).

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.