Google Ads vs Snapchat

Google Ads is used by more websites in our catalog: 253,663 use Google Ads and 4,803 use Snapchat.

Snapchat sites have the higher median Ahrefs Domain Rating (Google Ads: 32, Snapchat: 54).

Between 2026-06 and 2026-07, Google Ads went from 33% to 29% of all tracked sites, while Snapchat went from 0.71% to 0.55%. Snapchat is gaining ground faster in our index.

4,629 websites in our catalog use both Google Ads and Snapchat.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.