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Looking for an alternative to Pardot? Site Stats Database tracks 26 other marketing automation tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Pardot itself is used by 941 websites. Back to Pardot.
| Marketing Automation | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Pardot (this page) |
| 941 |
| 3.0% |
| 55 |
| 13,761 |
| - |
| HubSpot | 16,021 | 50.2% | 43 | 7,530 | Pardot vs HubSpot |
| Dotdigital | 2,372 | 7.4% | 33 | 4,069 | Pardot vs Dotdigital |
| Salesforce Marketing Cloud | 2,276 | 7.1% | 39 | 5,819 | Pardot vs Salesforce Marketing Cloud |
| Mailmunch | 1,698 | 5.3% | 23 | 4,694 | Pardot vs Mailmunch |
| BDOW (Sumo) | 1,157 | 3.6% | 35 | 4,827 | Pardot vs BDOW (Sumo) |
| Marketo | 1,101 | 3.5% | 69 | 24,198 | Pardot vs Marketo |
| Ortto | 1,063 | 3.3% | 49 | 5,781 | Pardot vs Ortto |
| Wunderkind | 788 | 2.5% | 21 | 7,651 | Pardot vs Wunderkind |
| Zotabox | 692 | 2.2% | 15 | 4,652 | Pardot vs Zotabox |
| Mautic | 565 | 1.8% | 48 | 3,212 | Pardot vs Mautic |
| ActiveCampaign | 370 | 1.2% | 28 | 4,093 | Pardot vs ActiveCampaign |
| Qualified | 365 | 1.1% | 72 | 27,276 | Pardot vs Qualified |
| Act-On | 363 | 1.1% | 29 | 4,935 | Pardot vs Act-On |
| RD Station | 363 | 1.1% | 38 | 1,152 | Pardot vs RD Station |
| 6sense | 332 | 1.0% | 66 | 11,096 | Pardot vs 6sense |
| Eloqua | 315 | 1.0% | 61 | 36,023 | Pardot vs Eloqua |
| Invoca | 299 | 0.9% | 28 | 15,166 | Pardot vs Invoca |
| Deadline Funnel | 282 | 0.9% | 34 | 5,732 | Pardot vs Deadline Funnel |
| Tolstoy | 262 | 0.8% | 38 | 14,995 | Pardot vs Tolstoy |
| Storylane | 230 | 0.7% | 69 | 10,283 | Pardot vs Storylane |
| Feathr | 230 | 0.7% | 61 | 23,366 | Pardot vs Feathr |
| Salesloft | 226 | 0.7% | 60 | 11,975 | Pardot vs Salesloft |
| Connectif | 196 | 0.6% | 34 | 1,009 | Pardot vs Connectif |
| ClickDimensions | 196 | 0.6% | 55 | 13,144 | Pardot vs ClickDimensions |
| Drip | 176 | 0.6% | 24 | 6,477 | Pardot vs Drip |
| Wicked Reports | 129 | 0.4% | 40 | 13,239 | Pardot vs Wicked Reports |
HubSpot is a CRM platform spanning marketing, sales, and service tools.
16,021
Websites
50.2%
Share of Marketing Automation
43
Median DR
7,530
Median traffic
Top sites using HubSpot
2,372
Websites
7.4%
Share of Marketing Automation
33
Median DR
4,069
Median traffic
Top sites using Dotdigital
2,276
Websites
7.1%
Share of Marketing Automation
39
Median DR
5,819
Median traffic
Top sites using Salesforce Marketing Cloud
1,698
Websites
5.3%
Share of Marketing Automation
23
Median DR
4,694
Median traffic
Top sites using Mailmunch
1,157
Websites
3.6%
Share of Marketing Automation
35
Median DR
4,827
Median traffic
Top sites using BDOW (Sumo)
1,101
Websites
3.5%
Share of Marketing Automation
69
Median DR
24,198
Median traffic
Top sites using Marketo
1,063
Websites
3.3%
Share of Marketing Automation
49
Median DR
5,781
Median traffic
Top sites using Ortto
788
Websites
2.5%
Share of Marketing Automation
21
Median DR
7,651
Median traffic
Top sites using Wunderkind
692
Websites
2.2%
Share of Marketing Automation
15
Median DR
4,652
Median traffic
Top sites using Zotabox
565
Websites
1.8%
Share of Marketing Automation
48
Median DR
3,212
Median traffic
Top sites using Mautic
By number of websites, the most widely used alternatives to Pardot are HubSpot, Dotdigital, Salesforce Marketing Cloud, Mailmunch, BDOW (Sumo). The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 26 other marketing automation tools used by 100 or more websites, plus a long tail of rarer ones. Pardot itself is used by 941 websites.
HubSpot leads this category with 16,021 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Pardot Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/marketing-automation/pardot/alternatives
Site Stats Database tracks every marketing automation tool with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
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