Invoca vs Pardot

Pardot is used by more websites in our catalog: 299 use Invoca and 941 use Pardot.

Pardot sites have the higher median Ahrefs Domain Rating (Invoca: 28, Pardot: 55).

Between 2026-06 and 2026-07, Invoca went from 0.04% to 0.03% of all tracked sites, while Pardot went from 0.14% to 0.11%. Invoca is gaining ground faster in our index.

3 websites in our catalog use both Invoca and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.