Ortto vs Pardot

Ortto is used by more websites in our catalog: 1,063 use Ortto and 941 use Pardot.

Pardot sites have the higher median Ahrefs Domain Rating (Ortto: 49, Pardot: 55).

Between 2026-06 and 2026-07, Ortto went from 0.16% to 0.12% of all tracked sites, while Pardot went from 0.14% to 0.11%. Pardot is gaining ground faster in our index.

2 websites in our catalog use both Ortto and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.