BDOW (Sumo) vs Pardot

BDOW (Sumo) is used by more websites in our catalog: 1,157 use BDOW (Sumo) and 941 use Pardot.

Pardot sites have the higher median Ahrefs Domain Rating (BDOW (Sumo): 35, Pardot: 55).

Between 2026-06 and 2026-07, BDOW (Sumo) went from 0.17% to 0.13% of all tracked sites, while Pardot went from 0.14% to 0.11%. Pardot is gaining ground faster in our index.

4 websites in our catalog use both BDOW (Sumo) and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.