Marketo vs Pardot

Marketo is used by more websites in our catalog: 1,101 use Marketo and 941 use Pardot.

Marketo sites have the higher median Ahrefs Domain Rating (Marketo: 69, Pardot: 55).

Between 2026-06 and 2026-07, Marketo went from 0.17% to 0.12% of all tracked sites, while Pardot went from 0.14% to 0.11%. Pardot is gaining ground faster in our index.

15 websites in our catalog use both Marketo and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.