Pardot vs Salesforce Marketing Cloud

Salesforce Marketing Cloud is used by more websites in our catalog: 941 use Pardot and 2,276 use Salesforce Marketing Cloud.

Pardot sites have the higher median Ahrefs Domain Rating (Pardot: 55, Salesforce Marketing Cloud: 39).

Between 2026-06 and 2026-07, Pardot went from 0.14% to 0.11% of all tracked sites, while Salesforce Marketing Cloud went from 0.31% to 0.26%. Pardot is gaining ground faster in our index.

6 websites in our catalog use both Pardot and Salesforce Marketing Cloud.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.