Act-On vs Pardot

Pardot is used by more websites in our catalog: 363 use Act-On and 941 use Pardot.

Pardot sites have the higher median Ahrefs Domain Rating (Act-On: 29, Pardot: 55).

Between 2026-06 and 2026-07, Act-On went from 0.05% to 0.04% of all tracked sites, while Pardot went from 0.14% to 0.11%. Act-On is gaining ground faster in our index.

1 websites in our catalog use both Act-On and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.