Dotdigital vs Pardot

Dotdigital is used by more websites in our catalog: 2,372 use Dotdigital and 941 use Pardot.

Pardot sites have the higher median Ahrefs Domain Rating (Dotdigital: 33, Pardot: 55).

Between 2026-06 and 2026-07, Dotdigital went from 0.32% to 0.27% of all tracked sites, while Pardot went from 0.14% to 0.11%. Pardot is gaining ground faster in our index.

2 websites in our catalog use both Dotdigital and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.