HubSpot vs Pardot

HubSpot is used by more websites in our catalog: 16,021 use HubSpot and 941 use Pardot.

Pardot sites have the higher median Ahrefs Domain Rating (HubSpot: 43, Pardot: 55).

Between 2026-06 and 2026-07, HubSpot went from 2.2% to 1.8% of all tracked sites, while Pardot went from 0.14% to 0.11%. Pardot is gaining ground faster in our index.

70 websites in our catalog use both HubSpot and Pardot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.