Last updated · refreshes automatically as new data lands.
Looking for an alternative to Ortto? Site Stats Database tracks 26 other marketing automation tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Ortto itself is used by 1,063 websites. Back to Ortto.
| Marketing Automation | Websites | Share | Median DR | Median traffic | Compare |
|---|---|---|---|---|---|
| Ortto (this page) |
| 1,063 |
| 3.3% |
| 49 |
| 5,781 |
| - |
| HubSpot | 16,021 | 50.2% | 43 | 7,530 | Ortto vs HubSpot |
| Dotdigital | 2,372 | 7.4% | 33 | 4,069 | Ortto vs Dotdigital |
| Salesforce Marketing Cloud | 2,276 | 7.1% | 39 | 5,819 | Ortto vs Salesforce Marketing Cloud |
| Mailmunch | 1,698 | 5.3% | 23 | 4,694 | Ortto vs Mailmunch |
| BDOW (Sumo) | 1,157 | 3.6% | 35 | 4,827 | Ortto vs BDOW (Sumo) |
| Marketo | 1,101 | 3.5% | 69 | 24,198 | Ortto vs Marketo |
| Pardot | 941 | 3.0% | 55 | 13,761 | Ortto vs Pardot |
| Wunderkind | 788 | 2.5% | 21 | 7,651 | Ortto vs Wunderkind |
| Zotabox | 692 | 2.2% | 15 | 4,652 | Ortto vs Zotabox |
| Mautic | 565 | 1.8% | 48 | 3,212 | Ortto vs Mautic |
| ActiveCampaign | 370 | 1.2% | 28 | 4,093 | Ortto vs ActiveCampaign |
| Qualified | 365 | 1.1% | 72 | 27,276 | Ortto vs Qualified |
| Act-On | 363 | 1.1% | 29 | 4,935 | Ortto vs Act-On |
| RD Station | 363 | 1.1% | 38 | 1,152 | Ortto vs RD Station |
| 6sense | 332 | 1.0% | 66 | 11,096 | Ortto vs 6sense |
| Eloqua | 315 | 1.0% | 61 | 36,023 | Ortto vs Eloqua |
| Invoca | 299 | 0.9% | 28 | 15,166 | Ortto vs Invoca |
| Deadline Funnel | 282 | 0.9% | 34 | 5,732 | Ortto vs Deadline Funnel |
| Tolstoy | 262 | 0.8% | 38 | 14,995 | Ortto vs Tolstoy |
| Storylane | 230 | 0.7% | 69 | 10,283 | Ortto vs Storylane |
| Feathr | 230 | 0.7% | 61 | 23,366 | Ortto vs Feathr |
| Salesloft | 226 | 0.7% | 60 | 11,975 | Ortto vs Salesloft |
| Connectif | 196 | 0.6% | 34 | 1,009 | Ortto vs Connectif |
| ClickDimensions | 196 | 0.6% | 55 | 13,144 | Ortto vs ClickDimensions |
| Drip | 176 | 0.6% | 24 | 6,477 | Ortto vs Drip |
| Wicked Reports | 129 | 0.4% | 40 | 13,239 | Ortto vs Wicked Reports |
HubSpot is a CRM platform spanning marketing, sales, and service tools.
16,021
Websites
50.2%
Share of Marketing Automation
43
Median DR
7,530
Median traffic
Top sites using HubSpot
2,372
Websites
7.4%
Share of Marketing Automation
33
Median DR
4,069
Median traffic
Top sites using Dotdigital
2,276
Websites
7.1%
Share of Marketing Automation
39
Median DR
5,819
Median traffic
Top sites using Salesforce Marketing Cloud
1,698
Websites
5.3%
Share of Marketing Automation
23
Median DR
4,694
Median traffic
Top sites using Mailmunch
1,157
Websites
3.6%
Share of Marketing Automation
35
Median DR
4,827
Median traffic
Top sites using BDOW (Sumo)
1,101
Websites
3.5%
Share of Marketing Automation
69
Median DR
24,198
Median traffic
Top sites using Marketo
941
Websites
3.0%
Share of Marketing Automation
55
Median DR
13,761
Median traffic
Top sites using Pardot
788
Websites
2.5%
Share of Marketing Automation
21
Median DR
7,651
Median traffic
Top sites using Wunderkind
692
Websites
2.2%
Share of Marketing Automation
15
Median DR
4,652
Median traffic
Top sites using Zotabox
565
Websites
1.8%
Share of Marketing Automation
48
Median DR
3,212
Median traffic
Top sites using Mautic
By number of websites, the most widely used alternatives to Ortto are HubSpot, Dotdigital, Salesforce Marketing Cloud, Mailmunch, BDOW (Sumo). The right one depends on your needs; compare them on adoption, authority, and audience above.
Site Stats Database tracks 26 other marketing automation tools used by 100 or more websites, plus a long tail of rarer ones. Ortto itself is used by 1,063 websites.
HubSpot leads this category with 16,021 websites in our catalog.
Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.
Citation
Site Stats Database. "Ortto Alternatives & Competitors." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/marketing-automation/ortto/alternatives
Site Stats Database tracks every marketing automation tool with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. Filter, compare, and export the data.
See plans & pricing