Dotdigital vs Ortto

Dotdigital is used by more websites in our catalog: 2,372 use Dotdigital and 1,063 use Ortto.

Ortto sites have the higher median Ahrefs Domain Rating (Dotdigital: 33, Ortto: 49).

Between 2026-06 and 2026-07, Dotdigital went from 0.32% to 0.27% of all tracked sites, while Ortto went from 0.16% to 0.12%. Ortto is gaining ground faster in our index.

8 websites in our catalog use both Dotdigital and Ortto.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.