A side-by-side comparison of two marketing automation tools, based on the 31,889 Marketing Automation sites tracked by Site Stats Database.
Last updated
| Metric | Ortto | Salesforce Marketing Cloud |
|---|---|---|
| Websites | 1,063 | 2,276 |
| Market share | 3.3% | 7.1% |
| Share of top 10K sites | 0.19% | 0.83% |
| Share of top 100K sites | 0.13% | 0.40% |
|---|
| Rank | #7 | #3 |
|---|
| Median DR | 49 | 39 |
|---|
| Average DR | 47 | 39 |
|---|
| Median keywords | 1,447 | 1,027 |
|---|
| Median referring domains | 706 | 546 |
|---|
| Median domain age | 9 yrs | 16 yrs |
|---|
| Average domain age | 12 yrs | 17 yrs |
|---|
| Average monthly traffic | 98,427 | 256,115 |
|---|
| Combined monthly traffic | 104,627,448 | 582,916,956 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
1,063 websites · rank #7
Top industries
Top markets
2,276 websites · rank #3
Top industries
Top markets
Salesforce Marketing Cloud is used by more websites in our catalog: 1,063 use Ortto and 2,276 use Salesforce Marketing Cloud.
Ortto sites have the higher median Ahrefs Domain Rating (Ortto: 49, Salesforce Marketing Cloud: 39).
Between 2026-06 and 2026-07, Ortto went from 0.16% to 0.12% of all tracked sites, while Salesforce Marketing Cloud went from 0.31% to 0.26%. Ortto is gaining ground faster in our index.
6 websites in our catalog use both Ortto and Salesforce Marketing Cloud.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Ortto vs Salesforce Marketing Cloud." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/marketing-automation/compare/ortto-vs-salesforce-marketing-cloud
Site Stats Database tracks 1,063 websites using Ortto and 2,276 using Salesforce Marketing Cloud, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every marketing automation tool by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 91 |
| 545,308 |
| 326,001 |
| 32 yrs |
| 8,507,899 |
| Ortto |
| huffpost.com | English | 92 | 1,652,495 | 359,065 | 21 yrs | 7,613,274 | Ortto |
| shoecarnival.com | English | 62 | 226,969 | 4,375 | 28 yrs | 6,331,286 | Ortto |
| krispykreme.com | English | 76 | 46,533 | 16,999 | 27 yrs | 5,866,191 | Ortto |
| garmin.com | English | 90 | 169,617 | 144,471 | 31 yrs | 5,500,336 | Ortto |
| ofx.com | English | 73 | 47,349 | 4,210 | 22 yrs | 5,068,717 | Ortto |
| popularmechanics.com | English | 86 | 501,377 | 90,311 | 31 yrs | 3,434,601 | Ortto |
| theverge.com | English | 92 | 729,516 | 293,395 | 27 yrs | 2,970,320 | Ortto |
| breville.com | English | 75 | 56,022 | 10,032 | 25 yrs | 2,098,893 | Ortto |
| English |
| 92 |
| 913,868 |
| 604,602 |
| 28 yrs |
| 72,794,971 |
| Salesforce Marketing Cloud |
| cbsnews.com | English | 92 | 5,029,881 | 486,461 | 31 yrs | 59,376,408 | Salesforce Marketing Cloud |
| tasteofhome.com | English | 85 | 1,710,618 | 135,948 | 29 yrs | 20,390,049 | Salesforce Marketing Cloud |
| royalcaribbean.com | English | 82 | 234,199 | 33,216 | 30 yrs | 18,803,257 | Salesforce Marketing Cloud |
| sallybeauty.com | English | 73 | 273,060 | 16,782 | 29 yrs | 15,357,905 | Salesforce Marketing Cloud |
| ods.od.nih.gov | English | 95 | 106,020 | 61,199 | 28 yrs | 14,566,934 | Salesforce Marketing Cloud |
| mdanderson.org | English | 83 | 351,124 | 36,497 | 29 yrs | 14,049,960 | Salesforce Marketing Cloud |
| dollargeneral.com | English | 77 | 473,025 | 19,055 | 29 yrs | 11,477,103 | Salesforce Marketing Cloud |
| paypal.com | English | 95 | 161,744 | 925,390 | 26 yrs | 10,940,876 | Salesforce Marketing Cloud |