HubSpot vs Ortto

HubSpot is used by more websites in our catalog: 16,021 use HubSpot and 1,063 use Ortto.

Ortto sites have the higher median Ahrefs Domain Rating (HubSpot: 43, Ortto: 49).

Between 2026-06 and 2026-07, HubSpot went from 2.2% to 1.8% of all tracked sites, while Ortto went from 0.16% to 0.12%. Ortto is gaining ground faster in our index.

90 websites in our catalog use both HubSpot and Ortto.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.