What is the best alternative to HubSpot?

By number of websites, the most widely used alternatives to HubSpot are Dotdigital, Salesforce Marketing Cloud, Mailmunch, BDOW (Sumo), Marketo. The right one depends on your needs; compare them on adoption, authority, and audience above.

How many alternatives to HubSpot are there?

Site Stats Database tracks 26 other marketing automation tools used by 100 or more websites, plus a long tail of rarer ones. HubSpot itself is used by 16,021 websites.

Which marketing automation tool has the most websites?

HubSpot leads this category with 16,021 websites in our catalog.

Where does this data come from?

Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.

HubSpot Alternatives & Competitors

Last updated July 1, 2026 · refreshes automatically as new data lands.

Looking for an alternative to HubSpot? Site Stats Database tracks 26 other marketing automation tools; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. HubSpot itself is used by 16,021 websites. Back to HubSpot.

Marketing Automation	Websites	Share	Median DR	Median traffic	Compare

HubSpot Alternatives & Competitors

The top HubSpot alternatives in depth

Dotdigital

Salesforce Marketing Cloud

Mailmunch

BDOW (Sumo)

Marketo

Ortto

Pardot

Wunderkind

Zotabox

Mautic

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