HubSpot vs Invoca

HubSpot is used by more websites in our catalog: 16,021 use HubSpot and 299 use Invoca.

HubSpot sites have the higher median Ahrefs Domain Rating (HubSpot: 43, Invoca: 28).

Between 2026-06 and 2026-07, HubSpot went from 2.2% to 1.8% of all tracked sites, while Invoca went from 0.04% to 0.03%. Invoca is gaining ground faster in our index.

25 websites in our catalog use both HubSpot and Invoca.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.