A side-by-side comparison of two marketing automation tools, based on the 31,889 Marketing Automation sites tracked by Site Stats Database.
Last updated
| Metric | Dotdigital | HubSpot |
|---|---|---|
| Websites | 2,372 | 16,021 |
| Market share | 7.4% | 50% |
| Share of top 10K sites | 0.33% | 0.96% |
| Share of top 100K sites |
|---|
| 0.33% |
| 2.1% |
| Rank | #2 | #1 |
|---|
| Median DR | 33 | 43 |
|---|
| Average DR | 35 | 43 |
|---|
| Median keywords | 1,048 | 1,335 |
|---|
| Median referring domains | 501 | 628 |
|---|
| Median domain age | 14 yrs | 16 yrs |
|---|
| Average domain age | 15 yrs | 17 yrs |
|---|
| Average monthly traffic | 127,653 | 58,123 |
|---|
| Combined monthly traffic | 302,793,305 | 931,196,125 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
2,372 websites · rank #2
Top industries
Top markets
16,021 websites · rank #1
Top industries
Top markets
HubSpot is used by more websites in our catalog: 2,372 use Dotdigital and 16,021 use HubSpot.
HubSpot sites have the higher median Ahrefs Domain Rating (Dotdigital: 33, HubSpot: 43).
Between 2026-06 and 2026-07, Dotdigital went from 0.32% to 0.27% of all tracked sites, while HubSpot went from 2.2% to 1.8%. Dotdigital is gaining ground faster in our index.
53 websites in our catalog use both Dotdigital and HubSpot.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Dotdigital vs HubSpot." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/marketing-automation/compare/dotdigital-vs-hubspot
Site Stats Database tracks 2,372 websites using Dotdigital and 16,021 using HubSpot, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every marketing automation tool by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 83 |
| 135,460 |
| 42,987 |
| 31 yrs |
| 22,935,130 |
| Dotdigital |
| nordstromrack.com | 75 | 905,129 | 11,832 | 27 yrs | 19,375,564 | Dotdigital |
| stlouisfed.org | English | 89 | 300,476 | 75,229 | 25 yrs | 14,234,616 | Dotdigital |
| zappos.com | English | 84 | 802,598 | 47,320 | 26 yrs | 10,108,841 | Dotdigital |
| helpguide.org | English | 87 | 195,310 | 74,165 | 26 yrs | 8,351,300 | Dotdigital |
| flightstats.com | English | 76 | 352,162 | 11,060 | 22 yrs | 6,829,747 | Dotdigital |
| rush.co.uk | English | 49 | 62,650 | 2,070 | 31 yrs | 4,936,887 | Dotdigital |
| supremecourt.gov | English | 89 | 92,834 | 81,331 | 18 yrs | 4,365,419 | Dotdigital |
| keurig.com | English | 75 | 46,470 | 9,120 | 29 yrs | 4,025,538 | Dotdigital |
| English |
| 81 |
| 421,618 |
| 30,500 |
| 26 yrs |
| 57,651,263 |
| HubSpot |
| sports-reference.com | English | 78 | 498,720 | 16,057 | 25 yrs | 32,574,148 | HubSpot |
| flightaware.com | English | 82 | 627,477 | 33,829 | 21 yrs | 32,184,080 | HubSpot |
| aapc.com | English | 79 | 282,781 | 11,910 | 29 yrs | 11,747,563 | HubSpot |
| prepscholar.com | English | 74 | 320,060 | 21,053 | 12 yrs | 9,828,339 | HubSpot |
| nfcacademy.com | English | 25 | 20,091 | 289 | 7 yrs | 7,641,303 | HubSpot |
| njtransit.com | English | 78 | 105,827 | 10,699 | 27 yrs | 6,491,877 | HubSpot |
| orthoinfo.aaos.org | English | 86 | 163,792 | 34,575 | 31 yrs | 5,770,368 | HubSpot |
| hort.extension.wisc.edu | English | 91 | 109,362 | 6,956 | 40 yrs | 5,349,514 | HubSpot |