What is the best alternative to Substack?

By number of websites, the most widely used alternatives to Substack are Other, Mailchimp, HubSpot, Klaviyo, ConvertKit. The right one depends on your needs; compare them on adoption, authority, and audience above.

How many alternatives to Substack are there?

Site Stats Database tracks 24 other email & newsletter platforms used by 100 or more websites, plus a long tail of rarer ones. Substack itself is used by 1,089 websites.

Which email / newsletter platform has the most websites?

Other leads this category with 65,991 websites in our catalog.

Where does this data come from?

Adoption is counted from Site Stats Database's own crawl; authority (Ahrefs Domain Rating) and traffic come from Ahrefs and DataForSEO. Everything reflects the sites we track and refreshes at least monthly.

Substack Alternatives & Competitors

Last updated July 1, 2026 · refreshes automatically as new data lands.

Looking for an alternative to Substack? Site Stats Database tracks 24 other email & newsletter platforms; the top ones are below, ranked by adoption, with authority and traffic for each and the leading sites that use them. Substack itself is used by 1,089 websites. Back to Substack.

Email Marketing	Websites	Share	Median DR	Median traffic	Compare
Substack (this page)

The top Substack alternatives in depth

Other

#1 in Email & Newsletter Platforms · 65,991 websites

65,991

Websites

51.2%

Share of Email Marketing

Median DR

4,938

Median traffic

Top sites using Other

britannica.com target.com xe.com deepl.com almanac.com

Compare Substack vs Other →See all Other sites →

Mailchimp

#2 in Email & Newsletter Platforms · 15,641 websites

Mailchimp is an email-marketing and automation platform aimed at small and mid-size businesses. It handles list management, campaigns, and signup forms, and is one of the most recognized names in email. It is often detected from its embedded signup forms and tracking.

15,641

Websites

12.1%

Share of Email Marketing

Median DR

6,826

Median traffic

Top sites using Mailchimp

whitehouse.gov poetryfoundation.org samhsa.gov

HubSpot

#3 in Email & Newsletter Platforms · 15,375 websites

HubSpot is a CRM platform spanning marketing, sales, and service tools.

15,375

Websites

11.9%

Share of Email Marketing

Median DR

7,460

Median traffic

Top sites using HubSpot

basketball-reference.com baseball-reference.com allaboutbirds.org prepscholar.com

Klaviyo

#4 in Email & Newsletter Platforms · 13,451 websites

Klaviyo is an email and SMS marketing platform built for e-commerce. It ties tightly into Shopify and other stores to power automated, behavior-based campaigns. It is a common find on direct-to-consumer brands.

13,451

Websites

10.4%

Share of Email Marketing

Median DR

12,005

Median traffic

Top sites using Klaviyo