Is MailPoet or Substack more popular?

Substack is used by more websites in our catalog: 939 use MailPoet and 1,089 use Substack.

Does MailPoet or Substack have higher-authority sites?

Substack sites have the higher median Ahrefs Domain Rating (MailPoet: 21, Substack: 33).

Is MailPoet or Substack growing faster?

Between 2026-06 and 2026-07, MailPoet went from 0.12% to 0.11% of all tracked sites, while Substack went from 0.16% to 0.12%. MailPoet is gaining ground faster in our index.

Can a site use both MailPoet and Substack?

No. A site runs a single email / newsletter platform, so MailPoet and Substack are mutually exclusive.

Where does this MailPoet vs Substack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

MailPoet vs Substack — Site Stats Database

MailPoet vs Substack

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	MailPoet	Substack
Websites	939	1,089
Market share	0.73%	0.84%
Share of top 10K sites	0.02%	0.12%

Rank	#10	#8

Median DR	21	33

Average DR	24	34

Median keywords	1,056	1,250

Median referring domains	295	485

Median domain age	9 yrs	11 yrs

Average domain age	10 yrs	12 yrs

Average monthly traffic	32,811	95,722

Combined monthly traffic	30,809,887	104,241,674

gasprices.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords51,655
Referring Domains13,367
Domain Age35 yrs
Traffic (Jun 2026)8,412,374
Traffic Trend
TechnologyMailPoet
indianhealthyrecipes.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords116,750
Referring Domains17,933
Domain Age13 yrs
Traffic (Jun 2026)7,117,596
Traffic Trend
Technology
alphabetimals.com
LanguageEnglish
DR (Ahrefs)28
Total Keywords6,329
Referring Domains1,352
Domain Age16 yrs
Traffic (Jun 2026)798,588
Traffic Trend
Technology
pennstatehealthnews.org
LanguageEnglish
DR (Ahrefs)62
Total Keywords17,586
Referring Domains2,381
Domain Age9 yrs
Traffic (Jun 2026)696,200
Traffic Trend
Technology
skyscraper.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords9,635
Referring Domains3,360
Domain Age29 yrs
Traffic (Jun 2026)638,590
Traffic Trend
Technology
historyguild.org
LanguageEnglish
DR (Ahrefs)40
Total Keywords41,968
Referring Domains1,101
Domain Age6 yrs
Traffic (Jun 2026)598,293
Traffic Trend
Technology
origami.guide
LanguageEnglish
DR (Ahrefs)38
Total Keywords7,887
Referring Domains477
Domain Age8 yrs
Traffic (Jun 2026)391,262
Traffic Trend
Technology
mygreekdish.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords15,490
Referring Domains5,718
Domain Age13 yrs
Traffic (Jun 2026)366,237
Traffic Trend
Technology
shortgirltravels.com
LanguageEnglish
DR (Ahrefs)2.5
Total Keywords2,989
Referring Domains54
Domain Age2 yrs
Traffic (Jun 2026)357,845
Traffic Trend
Technology
alhambra-patronato.es
LanguageSpanish
DR (Ahrefs)73
Total Keywords1,848
Referring Domains6,827
Domain Age
Traffic (Jun 2026)266,384
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
gasprices.aaa.com	English	88	51,655	13,367	35 yrs	8,412,374		MailPoet

alexreichek.com
LanguageEnglish
DR (Ahrefs)10
Total Keywords19,565
Referring Domains103
Domain Age4 yrs
Traffic (Jun 2026)21,583,539
Traffic Trend
TechnologySubstack
horoscope.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords99,094
Referring Domains7,518
Domain Age28 yrs
Traffic (Jun 2026)10,014,480
Traffic Trend
Technology
themodernproper.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords229,805
Referring Domains18,216
Domain Age12 yrs
Traffic (Jun 2026)9,197,484
Traffic Trend
Technology
sporked.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords282,875
Referring Domains4,981
Domain Age17 yrs
Traffic (Jun 2026)7,331,097
Traffic Trend
Technology
astrology.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords119,893
Referring Domains12,321
Domain Age30 yrs
Traffic (Jun 2026)2,568,567
Traffic Trend
Technology
labnol.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords24,212
Referring Domains20,681
Domain Age19 yrs
Traffic (Jun 2026)2,038,273
Traffic Trend
Technology
tarheeltimes.com
LanguageHindi
DR (Ahrefs)35
Total Keywords32,038
Referring Domains4,565
Domain Age21 yrs
Traffic (Jun 2026)1,553,219
Traffic Trend
Technology
pensador.com
LanguagePortuguese
DR (Ahrefs)76
Total Keywords123,585
Referring Domains13,547
Domain Age26 yrs
Traffic (Jun 2026)1,501,577
Traffic Trend
Technology
healthynibblesandbits.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords33,219
Referring Domains6,043
Domain Age12 yrs
Traffic (Jun 2026)1,185,989
Traffic Trend
Technology
drawingsof.com
LanguageEnglish
DR (Ahrefs)33
Total Keywords16,028
Referring Domains678
Domain Age6 yrs
Traffic (Jun 2026)1,174,609
Traffic Trend
Technology