Is Substack or The Newsletter Plugin more popular?

Substack is used by more websites in our catalog: 1,089 use Substack and 760 use The Newsletter Plugin.

Does Substack or The Newsletter Plugin have higher-authority sites?

Substack sites have the higher median Ahrefs Domain Rating (Substack: 33, The Newsletter Plugin: 19).

Is Substack or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Substack went from 0.16% to 0.12% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Substack and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Substack and The Newsletter Plugin are mutually exclusive.

Where does this Substack vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Substack vs The Newsletter Plugin — Site Stats Database

Substack vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Substack	The Newsletter Plugin
Websites	1,089	760
Market share	0.84%	0.59%
Share of top 10K sites	0.12%	0.00%

Share of top 100K sites	0.18%	0.01%

Rank	#8	#11

Median DR	33	19

Average DR	34	21

Median keywords	1,250	701

Median referring domains	485	190

Median domain age	11 yrs	11 yrs

Average domain age	12 yrs	13 yrs

Average monthly traffic	95,722	6,954

Combined monthly traffic	104,241,674	5,285,148

alexreichek.com
LanguageEnglish
DR (Ahrefs)10
Total Keywords19,565
Referring Domains103
Domain Age4 yrs
Traffic (Jun 2026)21,583,539
Traffic Trend
TechnologySubstack
horoscope.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords99,094
Referring Domains7,518
Domain Age28 yrs
Traffic (Jun 2026)10,014,480
Traffic Trend
Technology
themodernproper.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords229,805
Referring Domains18,216
Domain Age12 yrs
Traffic (Jun 2026)9,197,484
Traffic Trend
Technology
sporked.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords282,875
Referring Domains4,981
Domain Age17 yrs
Traffic (Jun 2026)7,331,097
Traffic Trend
Technology
astrology.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords119,893
Referring Domains12,321
Domain Age30 yrs
Traffic (Jun 2026)2,568,567
Traffic Trend
Technology
labnol.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords24,212
Referring Domains20,681
Domain Age19 yrs
Traffic (Jun 2026)2,038,273
Traffic Trend
Technology
tarheeltimes.com
LanguageHindi
DR (Ahrefs)35
Total Keywords32,038
Referring Domains4,565
Domain Age21 yrs
Traffic (Jun 2026)1,553,219
Traffic Trend
Technology
pensador.com
LanguagePortuguese
DR (Ahrefs)76
Total Keywords123,585
Referring Domains13,547
Domain Age26 yrs
Traffic (Jun 2026)1,501,577
Traffic Trend
Technology
healthynibblesandbits.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords33,219
Referring Domains6,043
Domain Age12 yrs
Traffic (Jun 2026)1,185,989
Traffic Trend
Technology
drawingsof.com
LanguageEnglish
DR (Ahrefs)33
Total Keywords16,028
Referring Domains678
Domain Age6 yrs
Traffic (Jun 2026)1,174,609
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
alexreichek.com	English	10	19,565	103	4 yrs	21,583,539		Substack

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology