Other vs Substack

Other is used by more websites in our catalog: 65,991 use Other and 1,089 use Substack.

Substack sites have the higher median Ahrefs Domain Rating (Other: 25, Substack: 33).

Between 2026-06 and 2026-07, Other went from 8.3% to 7.5% of all tracked sites, while Substack went from 0.16% to 0.12%. Substack is gaining ground faster in our index.

No. A site runs a single email / newsletter platform, so Other and Substack are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.