Is MailerLite or Substack more popular?

MailerLite is used by more websites in our catalog: 1,726 use MailerLite and 1,089 use Substack.

Does MailerLite or Substack have higher-authority sites?

Substack sites have the higher median Ahrefs Domain Rating (MailerLite: 24, Substack: 33).

Is MailerLite or Substack growing faster?

Between 2026-06 and 2026-07, MailerLite went from 0.26% to 0.20% of all tracked sites, while Substack went from 0.16% to 0.12%. Substack is gaining ground faster in our index.

Can a site use both MailerLite and Substack?

No. A site runs a single email / newsletter platform, so MailerLite and Substack are mutually exclusive.

Where does this MailerLite vs Substack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

MailerLite vs Substack — Site Stats Database

MailerLite vs Substack

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	MailerLite	Substack
Websites	1,726	1,089
Market share	1.3%	0.84%
Share of top 10K sites	0.02%	0.12%

Rank	#7	#8

Median DR	24	33

Average DR	25	34

Median keywords	1,634	1,250

Median referring domains	367	485

Median domain age	9 yrs	11 yrs

Average domain age	10 yrs	12 yrs

Average monthly traffic	36,630	95,722

Combined monthly traffic	63,224,161	104,241,674

fifteenspatulas.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords89,518
Referring Domains14,430
Domain Age15 yrs
Traffic (Jun 2026)2,911,350
Traffic Trend
TechnologyMailerLite
spoonforkbacon.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords49,554
Referring Domains10,949
Domain Age15 yrs
Traffic (Jun 2026)1,373,549
Traffic Trend
Technology
redtedart.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords64,534
Referring Domains18,894
Domain Age17 yrs
Traffic (Jun 2026)923,647
Traffic Trend
Technology
onemileatatime.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords150,909
Referring Domains19,193
Domain Age19 yrs
Traffic (Jun 2026)799,384
Traffic Trend
Technology
runtothefinish.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords78,091
Referring Domains4,109
Domain Age17 yrs
Traffic (Jun 2026)785,869
Traffic Trend
Technology
jesspryles.com
LanguageEnglish
DR (Ahrefs)53
Total Keywords31,457
Referring Domains5,227
Domain Age11 yrs
Traffic (Jun 2026)766,934
Traffic Trend
Technology
gailcarriger.com
LanguageEnglish
DR (Ahrefs)46
Total Keywords1,276
Referring Domains1,903
Domain Age17 yrs
Traffic (Jun 2026)755,950
Traffic Trend
Technology
40aprons.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords69,961
Referring Domains10,651
Domain Age12 yrs
Traffic (Jun 2026)738,539
Traffic Trend
Technology
heartmybackpack.com
LanguageEnglish
DR (Ahrefs)46
Total Keywords8,300
Referring Domains1,750
Domain Age12 yrs
Traffic (Jun 2026)732,631
Traffic Trend
Technology
aubreeoriginals.com
LanguageEnglish
DR (Ahrefs)31
Total Keywords11,305
Referring Domains883
Domain Age9 yrs
Traffic (Jun 2026)730,302
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
fifteenspatulas.com	English	67	89,518	14,430	15 yrs	2,911,350		MailerLite

alexreichek.com
LanguageEnglish
DR (Ahrefs)10
Total Keywords19,565
Referring Domains103
Domain Age4 yrs
Traffic (Jun 2026)21,583,539
Traffic Trend
TechnologySubstack
horoscope.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords99,094
Referring Domains7,518
Domain Age28 yrs
Traffic (Jun 2026)10,014,480
Traffic Trend
Technology
themodernproper.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords229,805
Referring Domains18,216
Domain Age12 yrs
Traffic (Jun 2026)9,197,484
Traffic Trend
Technology
sporked.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords282,875
Referring Domains4,981
Domain Age17 yrs
Traffic (Jun 2026)7,331,097
Traffic Trend
Technology
astrology.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords119,893
Referring Domains12,321
Domain Age30 yrs
Traffic (Jun 2026)2,568,567
Traffic Trend
Technology
labnol.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords24,212
Referring Domains20,681
Domain Age19 yrs
Traffic (Jun 2026)2,038,273
Traffic Trend
Technology
tarheeltimes.com
LanguageHindi
DR (Ahrefs)35
Total Keywords32,038
Referring Domains4,565
Domain Age21 yrs
Traffic (Jun 2026)1,553,219
Traffic Trend
Technology
pensador.com
LanguagePortuguese
DR (Ahrefs)76
Total Keywords123,585
Referring Domains13,547
Domain Age26 yrs
Traffic (Jun 2026)1,501,577
Traffic Trend
Technology
healthynibblesandbits.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords33,219
Referring Domains6,043
Domain Age12 yrs
Traffic (Jun 2026)1,185,989
Traffic Trend
Technology
drawingsof.com
LanguageEnglish
DR (Ahrefs)33
Total Keywords16,028
Referring Domains678
Domain Age6 yrs
Traffic (Jun 2026)1,174,609
Traffic Trend
Technology